E-Marketing: Azure Catering
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March 2011
Aim: To generate enquiries by raising awareness of Azure’s corporate hospitality package available for the Calcutta Cup Scotland v England rugby match at Murrayfield.
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Background
Azure Catering are a premium catering and hospitality provider specialising in the Stadia, Sports & Leisure markets. Operating nationally, Azure work in partnership with a prestigious portfolio of clients at venues throughout the UK.
This campaign was used to promote Azure’s hospitality package at Murrayfield for the Scotland v England rugby clash.
Method
We designed a visual e-marketing campaign using a high level of imagery to generate enquiries. The advert simply listed the benefits of the corporate hospitality package, the details of the event and the price.
This was supported by a call for action, Azure’s telephone number, displayed at the top and bottom of the page.
Once designed the advert was emailed out to selected relevant companies on our comprehensive database.
THE RESULT........
The campaign had a successful open rate of over 40% and generated clicks, driving enquires to the Murrayfield site as well increasing awareness of the hospitality available and other calls for action including telephone and e-mail contact information.
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