E-Marketing: Carlotti

Background

Carlotti is already established as a major grass roots teamwear supplier with a reputation for providing excellent quality at affordable prices. 

Method 

Sportsglobal, through its footballtradedirectory.com subscription web site was able to deliver a bespoke e-shot to identify grass roots football clubs. The campaign helped Carlotti direct the mailing of team wear catalogues to interested clubs via feedback from the e shot.

THE RESULT........

Carlotti saved valuable time and money compared to a more traditional snail mail-shot, they generated immediate orders via their own website through links from the e shot, and it created instant awareness to the grass roots football market place.