E-Marketing: SMEX

February 2011

Aim: To help promote the SMEX Wembley event, and to sell and lead generate to potential exhibitors for the exhibition.

Background 

Held at Wembley Stadium, SMEX gives buyers and officials from sporting clubs and associations across Europe the chance to meet up with premier suppliers and wholesalers in a relaxed, informal environment for all their sports merchandise needs.  SMEX were looking to promote and sell exhibiting space to appropriate companies/suppliers.

Method

We designed an interactive campaign that put across the key USP’s of SMEX through the use of video and imagery with calls to action.  We then agreed on a database of companies who we felt were an appropriate target market for the services SMEX offered.