Kantar Sport is regarded as a leader in evaluating sponsorships, providing customised, impartial and actionable research to the world's leading sponsors, teams, rights holders and federations, including the FA and Football League, Stella Artois, UEFA, European Broadcasting Union, Vodafone, World Snooker, WTCC, British Motorsports Promoters Ltd, Budweiser, Manchester United, Arsenal, Nationwide, Red Bull Racing and Riis Cycling.

Actionable

We deliver actionable insights to over 300 sporting federations, rights holders, venues and sponsors globally. In doing this we help them make more informed decisions about how sport and entertainment can impact on consumer behaviour in order to grow their businesses.

Worldwide

Part of Kantar, the world's leading insight and information company with over 70 offices worldwide, Kantar Sport bring this resource and expertise to bear in market leading monitoring, evaluation and market research techniques. .

Experienced

We have over 15 years experience in helping clients establish who is seeing what when and how much it is worth, reputation management, market and audience sizing, awareness and consumer response, budget prioritisation through stakeholder feedback, sponsorship/property matching and empirical ROI evidence based on sales data from other parts of Kantar.

Trusted

Clients who benefit from the depth of our experience include : UEFA, Premier League, the FA and the Football League, F1 Management, WPBSA, Eredivisie, Premier League Rugby, World Rally Championships, MCC, Manchester Utd, Munster RFC, Ascot, Millennium Stadium, the O2, Lords, Ladbrokes, Barclays, Coca-Cola, Guinness, William Hill and Eon.

Empowering

Kantar Sport leads the sports industry in delivering timely and actionable information, empowering you with insights to direct your sponsorship strategies.