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See Tickets gets Football League approval

See Tickets has been announced as one of just two companies to be approved as both a CRM supplier and ticketing service provider to the Football League.

Customer Relationship Management (CRM) and ticketing are two critical areas of football club business. The status is designed to help League clubs with the often daunting task of appointing CRM and ticketing suppliers.

Relevant suppliers were invited to tender earlier in the year and after a comprehensive process, The League has endorsed four CRM suppliers and four ticketing suppliers. Each receives the status for the 2009/10 season along with a range of benefits for their achievement.

Companies approved as CRM suppliers are:
• Ciber - Ascent
• Green 4 Solutions - Green 4 CRM
• Iris Software for Sport - Talent Sport
• See Tickets - See Threesixty

Companies approved for ticketing services are:
• Audience View
• Iris Software 4 Sport
• See Tickets - See Threesixty
• Ticketmaster

Football League Marketing Manager David Malkinson said: "League clubs are always looking at ways to build long-term and profitable relationships with their fans. In order to support clubs our approved supplier programme helps them to choose those CRM and ticketing suppliers who are suitable for their business requirements.

"Having examined various suppliers, we have nominated six suppliers for the 2009/10 season.  The Football League used Goodform Ltd to assist with the selection process.''

Managing Director Stuart Dalrymple said: "We have been delighted to work alongside The Football League on this project.

"CRM is increasingly becoming a focal point of the business of Football Clubs and it is pleasing to be involved in the production of a report that is evidently of value to its audience."

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