Everton Two opened on July 3rd and David Moyes did the honours with the official opening.
The new Everton store is at the Liverpool One shopping centre. Everton and new retail partner Kitbag are returning to the City Centre and the new store is almost ready to open. It boasts a massive product range, completely bespoke fittings, stunning visuals, unique memorabilia displays and top level staff, managed by Everton fan Simon Gibson.
The opening follows last week's unveiling of the revamped Everton One store at Goodison Park, which saw fans queueing in their hundreds and record takings over the course of the weekend.
"The fans have been asking for it and quite rightly so," chief executive Robert Elstone told evertonTV. "Visibility in the city is important to us, as a major brand and identity in this city we need to be visible.
"The City Centre shop is important for a number of reasons. Fundamentally it is right that the Club has a city centre presence; it says something about our ambition and our status in the city.
"Kitbag have displayed their ambition and put their hands in their pockets. They are fitting out the store to the highest standard and we think that is great because that’s where the Club should be. We also believe it makes good business sense to be there."