Zamaretto League club, Farnborough have announced that Greene King have signed up to become the club’s first Premier Corporate Partner. Greene King has been the official beer supplier to the club for almost a year and the partnership has seen the turnover of the business increase well above the national trend. With particular expertise in stadia operations, Greene King have experience operating in venues such as Twickenham and Harlequins, where the ‘fastflow’ system assists in reducing the service time to large crowds. They will provide invaluable industry knowledge as the development of Cherrywood Road continues, including the soon to be developed ‘Club Boro’ in the Charles Mortimore Stand and ‘Legends Bar’ in the new Prospect Road End Stand. The deal is for an initial five-year period and will also see Greene King IPA named as the club’s official beer.
Allan Hinton, Free Trade Sales Development Manager of Greene King, commented: “This is a great opportunity to work with an up and coming football club, bringing our experience from rugby clubs to football.”
Boro Chairman Simon Hollis added: “We are delighted to have secured Greene King as our first premium supporting partner. The basis of these partnerships is to forge relationships with suitable companies who can offer expertise in their chosen fields; this expertise will prove invaluable to the club as we look to grow over the forthcoming years. Following discussions, we felt that Greene King was most suited to our requirements as they have great experience of supply arrangements with many sporting facilities. They are also very hands on and work tirelessly to ensure that trade is maximised to the benefit of both parties.”
Farnborough are offering the Premier Corporate Partner to just ten companies, and are in discussions with a number of other local and national organisations with regards the opportunity. The companies who sign up will receive extensive branding around Cherrywood Road which will include a complete run of advertising boards, programme advertising, membership to the Platinum Club and hospitality opportunities.