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  • Mitre June 17

Internet Betting Company sponsor Wigan and Bolton

188BET, online gaming firm based in the Isle of Man, announced an innovative agreement from the start of the 2009/10 to become the first brand in the English Premier League history to concurrently sign two shirt sponsorship deals with Bolton Wanderers FC and Wigan Athletic FC.

188Bet is mainly focused on the Asian market, which generates about 80 percent of its revenues, hope to raise its profile in the UK and Europe and these agreements mark 188BET’s first significant step into the English football market.

Fox Advertising, as part of SPORTFIVE UK, has been acting on behalf of 188BET and represented the brand throughout the negotiations and acquisition to make this two year deal happen.

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