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Chelsea undervalue sponsorship potential

Industry analysts BNET have published their football sponsorship league, which highlights that Chelsea have undervalued their sponsorship potential.

The club is under considerable pressure to bring on board more sponsors. Owner Roman Abramovich invested about £700 million into Chelsea since 2003. The club lost £448.7 million in the five years following that. Last year the club lost £66 million.

Chelsea are seeking a sponsor for the club’s stadium, Stamford Bridge with the price between £100 million and £150 million for a period of 10 years.

BNET’s Global Football Sponsorship Deal League:

  1. Liverpool: £20 million a year (£81 million over four years) with Standard Chartered
  2. Manchester United: £20 million a year (£80 million over four years) with Aon
  3. Real Madrid: £18.3 million a year (£55 million over three years) with Bwin.com
  4. Bayern Munich: £17 million a year (£68 million over four years) with T-Home
  5. Juventus: £15 million a year (£75 million over five years) with Tamoil
  6. Chelsea: £12.5 million a year (£37.5 million over three years) with Samsung
  7. Manchester City: £8m a year (£24 million over three years) with Etihad Airways.
  8. Arsenal: £6.7 million a year (£100 million over 15 years) with Emirates
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