Bwin Interactive Entertainment has extended its sponsorship agreement with Real Madrid FC, continuing it's sponsorship until the end of the 2012/13 season.
The agreement between the online gaming provider and the Spainish giants becomes effective from July 1st 2010 and extends the current agreement by three years.
According to Spanish news sources, the deal could be worth an estimated €23-30 million per season, which if correct would surpass the recent world record sponsorship deal announced by Manchester United earlier this year with Aon Corp, worth £20 million per season which begins in 2010/11.
"We are proud of being able to provide long-term support to the most legendary football club in the world," said Manfred Bodner, Co-CEO of bwin.
Florentino Pérez, Real Madrid's newly elected President, said: "I am looking forward to continuing and intensifying our successful partnership with bwin."