Derby County have secured a partnership deal with sports drink Soccerade, the energy drink behind FIFA World Player of the Year, Cristiano Ronaldo.
The strategic three-year partnership will see Soccerade supporting manager Nigel Clough and the club's first team, reserves and academy. The Rams will also benefit from other nutritional products from Leppin, the global company behind Soccerade.
Whilst receiving a strong promotion and presence within the club, Soccerade will also provide additional support to Derby County’s well established and successful ‘in the community’ initiatives.
Born from Leppin’s 30 years of sports science, Soccerade is a natural, caffeine and stimulant free sports drink that offers sport enhancing qualities without artificial flavourings, colourings or preservatives. This makes it ideal for junior and senior sports enthusiasts alike.
This view is shared by Nigel Ashley-Jones, Strength and Conditioning coach at the club, who tested the product’s suitability for the demands of a current and aspiring Championship footballer.
He said: “The water based quality of the drink allows for better hydration unlike other sports drinks. It quenches thirst directly and ticks all boxes for us scientifically. It has fantastic flavours and most importantly the players enjoy it and benefit physically from it.”
The partnership further illustrates the major advances made in securing sponsorship opportunities by the club’s highly successful and ambitious commercial team headed by Tim Hinchey.
Hinchey said: “We are delighted to be associated with Soccerade and we look forward to enjoying a long and successful partnership between both parties over the coming years.”
Ivar Josafatsson, the Founder of Soccerade, said: “We’re delighted to announce our partnership with Derby County FC. We’re looking forward to seeing this relationship develop in the future and wish the club every success for the current season.”