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Carlsberg continue Wembley Stadium association

Carlsberg UK and Wembley Stadium have signed a new four-year sponsorship deal which sees Carlsberg maintain it’s relationship as one of the Founding Partners of the national stadium.

The agreement means that Carlsberg renews its status as the ‘Official Beer of Wembley Stadium’ and grants them exclusive pouring rights along with access to tickets to all the major sporting and music events that are held at Wembley.

This new deal which takes effect immediately and runs through to 2014, further strengthens the link between Carlsberg and The FA - a relationship which has already lasted fourteen successful years.

Gareth Roberts, Carlsberg’s Director of Sponsorship & Media Relations says: "For Carlsberg drinkers everywhere this is great news. This confirms our continued commitment to our customers and drinkers in giving them unique access to the best football and music events around at one of the best stadiums in the world.

"This totally compliments our Tuborg and music strategy and with our FA partnership and Official Beer status with The England football Team already in place, Carlsberg can also boast a football sponsorship portfolio second to none."

Peter Daire, Head of Sponsorship at The FA Group comments: "Carlsberg has a rich heritage in football and music so we’re thrilled they’re extending their support for the national stadium to 2014.

"Wembley is the most iconic sport and entertainment venue in the UK and having committed commercial partners on board is integral to its success."

The four-year agreement runs until the end of July 2014 and covers all England football international home games, FA Cup Semi-Finals & Final, Play-off Finals and all major music events at the stadium.

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