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  • Mitre June 17

Leicester seal King Power deal

Championship side Leicester City has sealed a three year sponsorship with King Power.

Duty free retailer King Power’s logo will feature on the team’s home, away and third shirts as well as around the Walker Stadium on perimeter boards and interview backdrops. King Power will also support the club’s community projects as well as other initiatives including the academy, famous for developing the skills of Gary Lineker and Emile Heskey.

Speaking of the welcome deal Leicester Chairman, Milan Mandaric said: “To bring such a player to these shores and to Leicester City at this moment of uncertainly in the UK economy is a real triumph, we are absolutely delighted to welcome King Power to the stadium and to the country and we know our fans will welcome this attractive partnership.”

”The three-year deal is not only a vote of confidence in an ambitious club but also shows a great level of commitment towards helping us get back to where we want to be, in the Premier League.”

Chairman of King Power, Vichai Raksriaksorn said:”Leicester City is an important strategic partner for us as we raise awareness of our brand in the United Kingdom and beyond”

“We see in Leicester a real determination to invest, improve and become an even more attractive and successful club. These are qualities we wish to be associated with”

“This is an exciting and dynamic opportunity for us and I hope a relationship which can deliver much more for all sides including the fans”

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