The FA are looking for potential sponsors to pay £10 million more than the current deal with Nationwide for the four year contract, despite the financial climate and the John Terry episode.
The Daily Mail reports that Nationwide, who have backed the England side for more than 11 years, have had a £20m offer for the next World Cup cycle, starting in August, on the table for some time.
But the FA, despite the crowded sponsorship marketplace and the financial downturn, believe they can attract a global brand who will offer £30m, a whopping 50 per cent more than Nationwide value a renewal.
And the FA, who no longer have a commercial director in their executive team, have hired agency IMG to find the worldwide blue chip company who will commit their money before England perform at the World Cup.
Preliminary talks have taken place with Canadian mobile phone giants BlackBerry about the team sponsorship while Japanese car firm Hyundai have shown interest in the FA Cup endorsement, sponsorship of which is being given up by E.On at the end of the season.