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Manchester United seek new beer sponsor

Manchester United are seeking a new beer sponsor to replace current partners Budweiser and have sent promotional packs to brewers to attempt to attract new sponsorship.

Britain's biggest brewers are among those that have received footballs branded with each of their own beer marques and Manchester United logos.

One brewing executive who said he would "take a look" at the potential deal said the promotional packages were "circulating widely around the industry".

Budweiser signed up as Manchester United's official beer sponsor in 2002 in a deal reported to be worth more than £1m a year. The brand replaced Carling as the previous official beer.

The potential value of a new deal is unclear – while the club has continued to grow its presence globally, the market for sponsorship is tough given difficult economic conditions worldwide.

Manchester United last June signed up Aon Corp, the US financial giant, as its shirt sponsor in a deal worth a reported £80m, the most lucrative sponsorship deal in football history.

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