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Premier League sells radio packages for £40m

The Premier League has sold its radio commentary broadcast rights packages for the 2010/11 to 2012/13 seasons for an estimated £40m, with the rights being shared between the BBC, TalkSport and Absolute Radio.

Four of the packages will go to the BBC, with two awarded to UTV-owned TalkSport and one to Absolute Radio. The BBC has been given first pick of fixtures on Saturdays at 3pm, as well as coverage of Saturday lunch-time kick-offs, and games on Sundays at 4pm and Monday and Tuesday evenings.

TalkSport will cover fixtures on Saturday and Wednesday evenings. Absolute Radio, after agreeing their first ever deal with the Premier League, have been given second pick of Saturday 3pm matches.

Announcing the deals, Premier League director of sales and marketing Richard Masters said: "We look forward to building on the existing partnerships we have with the BBC and Talksport as well as developing a new relationship with Absolute Radio.

"The Barclays Premier League is a compelling competition and the radio rights are important to ensuring as many fans as possible can follow the league and their club."

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