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FA Cup sponsorship worth £30 million

The Football Association has been informed by German sports research company Sport&Markt that sponsorship of the FA Cup is worth £30 million-a-season as they continue in their quest to find a replacement for E.ON.

The FA is embracing new ideas, and opted for an "independent report" by "the most respected sports research company in the world" which has "valued The FA Cup Lead Sponsorship globally at £30 million per annum, mainly because of the sheer number of games broadcast each year".

E.ON is bowing out as lead sponsor after this season as its aim was to raise public awareness and after four years feels it has achieved this.

The FA is currently in talks with a number of leading blue chip companies wanting to sponsor the FA Cup.

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