Brighton and Hove Albion has revealed that their new stadium will be named the ‘American Express Community Stadium’ after selling the naming rights to the famous credit card brand.
Speaking of the multi-year deal Brighton and Hove Albion chairman Tony Bloom said: "This is a landmark deal. We are very proud of our fabulous new stadium and to have such a prestigious global brand prepared to put its name to it shows just how good it is."
Michael Edwards, senior vice president at American Express, added: "We are delighted to be part of this collaboration with the Club on what will undoubtedly be a major destination for Brighton & Hove.
"As the city's largest private-sector employer, this partnership underscores our long term commitment to the area and builds upon our thirty-year heritage of supporting local community initiatives."
The new, eagerly anticipated, 22,500 seater stadium is expected to be completed in May 2011 in time for the 2011/12 season. The stadium will not only provide excellent sporting facilities but also promote community engagement via the Albion in the Community programme.