Bookmaker Coral will become the new ‘Official Betting and Gaming partner’ of The Football League and The Football League interactive (FLi).
The three year deal begins on 1st July 2010 and will see the FLi develop the internet and mobile rights of 82 clubs making it easier for fans to place bets through their own team’s websites.
Coral, who own 1600 betting shops as well as coral.co.uk, will benefit from the increased advertising exposure and hospitality at the Football League’s final events.
Chris Edgington, Group Marketing Director of Gala Coral Group, said: "At Coral we celebrate football almost every day. Becoming the 'Official betting and gaming partner' of the Football League provides a great opportunity for us to demonstrate our commitment to the game and help bring that passion alive for fans across the UK through our 1,600 shops. Having just rebuilt and re-launched coral.co.uk to offer our customers an enhanced online betting experience, the timing of this partnership is perfect."
Football League Commercial Director Stewart Thomson said: "I'm delighted to welcome Coral as our new 'Official betting and gaming partner'. Our network of club websites generate more than 56m page impressions every month, which offers a great opportunity for Coral. I'm looking forward to working with them over the next three seasons."