Wembley Stadium has unveiled a new brand identity to launch the venue’s new four year sponsorship programme.
Wembley, which re opened three years ago, is now seeking a Lead Partner at the apex of the other ‘Official Supporter’ and ‘Official Supplier’ deals to run from August of this year until 2014.
The new brand identity has been designed for optimum use across new digital and social media platforms and reflects the iconic status of the stadium for events like The FA Cup Final, NFL International series, music acts and the UEFA Champions League final, which Wembley will host in 2011. It also incorporates the strapline ‘inspiring memories’ to further promote Wembley towards its vision of being the pre-eminent sports and entertainment venue in the UK.
The FA, which owns Wembley Stadium, appointed brand design consultancy Bulletproof to evolve the new Wembley identity.
“The new identity is an important part of our long-term strategy to drive even greater engagement with our Club Wembley members, commercial partners and huge spectator base” says The FA Group Head of Marketing Simon Freedman.
Wembley Managing Director Roger Maslin added “We are moving into a new stage in our lifecycle and the new identity is more reflective of the dynamic and multi-purpose nature of the stadium”
The new identity has already been embraced by UMBRO and Carlsberg, who have both renewed their Official Supporter agreements with Wembley for the 2010-14 period.