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Women’s World Cup sponsorship tells a tale of a sport on the up

As England fans up and down the country focus on our boy’s efforts in South Africa, closer to home their female counterparts are showing them how it’s done.

Next summer Germany will host the sixth Women’s World Cup and the qualifiers have already kicked off.

England has enjoyed a fantastic start to the competition; in their group they are joint top of the table with Spain and have a game in hand. So far the ladies have played six matches, winning five and drawing one.  These wins have produced some great results including an eight nil victory over Malta.

Germany 2011 is set to be the most successful women’s World Cup to date. In March, FIFA and the Local Organising Committee secured the tournaments sixth and final national supporter meaning that almost eighteen months before kick off, the tournament’s sponsorship programme is sold out. All six of the national supporters are leading German companies proving the pulling power of the competition.  One of the partners, Deutsche Telekom, previously teamed up with FIFA as sponsors of the 2006 FIFA World Cup.

 “It is a great success for the FIFA Women’s World Cup next year,” said FIFA Director of Marketing Thierry Weil. “But we expected nothing less,” he added.

He continued: “In the last decade the women’s World Cup has developed into a top event on the global sporting agenda. The attraction of women’s football can be measured in terms of the economic potential and value of the sponsorship agreements.  Even before the successful ticket sales launch in October 2009, we could sense incredible enthusiasm about the tournament in Germany and abroad. A good deal of this is due to the professional and dedicated work of the Local Organising Committee in Germany. National supporters will benefit directly from the public’s demand to be part of this event.”

The extraordinary level of interest in Germany 2011 is representative of the rapid growth of women’s football globally. The FIFA 2006 Big Count reported 4.1 million women worldwide playing affiliated football, an astonishing 54% increase since 2000. With figures like this it is certainly no surprise that women’s football events are attracting big sponsors. Hopefully if England’s women can keep producing such fantastic scores they will attract the nation’s attention too.

Football Trade Directory is a keen supporter of women’s football and is delighted to announce the addition of a Women’s Corner to the successful www.­fo­ot­ball­tra­dedi­rec­to­ry.­com.

Women’s Corner will provide women’s teams, at any level, with a free one stop resource complete with all the products and services a team could need. Companies listed include kit suppliers, insurance providers and specialist publications. All companies are listed in one place with up to date contact details - saving you time and hassle.

Check out the new Women’s Corner and whilst your there why not take advantage of free club registration? Registering will keep your club updated with all the latest sponsorship news and companies that are working within women’s football.

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