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Bookmaker extends Forest deal

Gibraltar-based bookmaker Victor Chandler has signed a two-year extension to continue as the official sponsor of Championship side Nottingham Forest FC.

The new two-year seven-figure deal will see the Victor Chandler logo continue to be displayed on Forest’s first-team and reserve shirts, as well as all adult replica shirts, throughout the 2010-11 and 2011-12 seasons.

“We are proud of our record of forging strong associations with our principle sponsors and delivering success for them,” said Mark Arthur, Chief Executive of Nottingham Forest FC. “And we are delighted Victor Chandler has agreed to extend the sponsorship agreement for a further two years.”

“I am delighted to have reached an agreement to continue sponsoring Nottingham Forest for a further two seasons,” said Victor Chandler. “This season has been a huge success and I am confident the team will secure promotion to the Premier League. The global television coverage of the Premier League offers worldwide media opportunities and will benefit our Far East business particularly.”

“When we agreed the initial one year deal, I was sponsoring a team that had only narrowly avoided relegation to League One, now we are signing this extension with the intention of sponsoring a Premier League team. The initial deal was in six figures and this one is seven figures,” he added.

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