Mars have signed a four-year partnership with The Scottish FA to become an official partner to the national team.
Mars are now official partners to both Scotland and England, after agreeing a deal with the latter only a few months ago. The Scottish FA hope the new deal can help increase participation levels of the game.
Gordon Smith, Scottish FA chief executive, commented on the announcement: “The aim is to develop a long-term strategy that will encourage adults of all abilities to play football; whether it’s returning to the game or playing for the first time. The relationship with MARS will extend even further: working jointly to ensure the fans have greater access and input to what we are sure will be an exciting new era. As we look forward to the UEFA Euro 2012 qualification campaign, we’ll be working jointly with MARS to get Scotland fans closer to the team.”
Fiona Dawson, managing director of MARS Chocolate UK, added: “This is the single biggest announcement the MARS brand has ever made in Scotland. We’re huge football fans ourselves so we can’t wait to start working with the Scottish FA on some exciting new initiatives. MARS is committed to encouraging its consumers to lead a healthy, active lifestyle so partnering with the Scottish FA to inspire adults to play football gives us the perfect opportunity to do this. We are extremely proud to support the Scotland national team in their quest to reach Ukraine and Poland in 2012.”