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United agree catering deal

Sheffield Utd have signed a ten-year catering deal with the Compass Group, the Championship club's second deal in a week following on from their agreement with brewer Molson Coors.

It is estimated the The Blades will pay Compass around £30m over the course of the contract to provide services at their Brammall Lane stadium. Compass will operate 16 retail outlets, 31 corporate boxes and three suites.

Sheffield United operations director Simon Argall said: "We were impressed by the sales processes that Compass had to offer us, as we felt that we had exhausted the local and regional markets and wanted to get more national business, which through Lime Venues they seem positioned to get."

Matthew Thompson, who is managing director of sport, leisure and hospitality for Compass Group UK & Ireland, added: "We know that fans and visitors to Bramall Lane are there for the football but food and drink is an increasingly important contributor to the day’s experience. It is for this reason that we will be looking to introduce new technologies and innovations, such as fast pour, to enable visitors to be served more quickly and efficiently, and to cut down queuing time."

Compass will also provide sales, marketing, catering and hospitality for non-matchday events held at the stadium and the on-site hotel, while Brammall Lane will be added to the Lime Venue Portfolio's collection of meetings and events venues.

 

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