Eurostar is backing England’s bid to host the 2018 FIFA World Cup after signing a deal to become a Tier Two sponsor.
The high speed passenger service, which links England to the continent, is a natural partner for the bid as it frequently carries teams and supporters to matches and tournaments.
Andy Anson, CEO of England’s 2018 bid, feels the partnership will strengthen their campaign saying “The fact that England is easy to get to and easy to get around is an important selling point of our bid. Eurostar is a fitting example of our world-class transport system and we are delighted to be working with them for the remainder of this campaign.”
Nick Mercer, Commercial Director for Eurostar, feels that it was an obvious sponsor choice “With London directly linked to the European high-speed network it is a complete no-brainer that Eurostar should become a partner in FIFA’s England 2018 bid. Eurostar excels at carrying large numbers of people city centre to city centre. Access to the candidate host cities by rail is easy from St Pancras International being next door to King’s Cross and with main London stations linked by underground. Eurostar is also able to respond quickly to demand and run extra services or indeed special charters.”
The England did team must now wait until December for Fifa to announce the winning country.