The Scottish FA has ended their thirty six year partnership with Tennent’s as they look to “explore new and inventive opportunities”.
The decision follows drinks company Tennent’s announcement in February that they have signed deals to sponsor rival teams Celtic and Rangers in deals worth £1.5million to each club. However Tennent’s were keen to stress that their partnership with the SFA could have continued alongside their new deal with the Old Firm.
Tennent’s revealed they looked at "a number of options" with the Scottish FA but it soon became clear that they wanted a change.
Reflecting on the partnership George Peat President of the SFA and acting Chief Executive said: "The relationship between the Scottish FA and Tennent's has been one of the most enduring in the game in this country.
"It has also been one of the most enjoyable and mutually beneficial. It has been a pleasure working with Tennent's, but we leave on the best of terms.
"These are exciting times for the Scottish FA, with a new manager, a new kit and a new ethos. In keeping with this, we have a new approach to sponsorship and commercial activity and hope to make the first announcement on this soon."
Managing Director of Tennent’s Mike Lee revealed the company is optimistic for the future "Whilst our support of the national sides has been extremely positive, our investment in the Scottish game is entering a new phase and we are excited by the opportunities presented through our new partnership with Celtic and Rangers."