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Everton register trademark

 

Premiership football club Everton has registered its iconic logo and motto with continental authorities in a move designed to protect the club’s interests.

The club’s shield and ‘Nil Satis Nisi Optimum’ motto will also be protected from  European imitators.

Speaking of the deal Everton’s head of communications Ian Ross said: “We are doing no more than protecting the club’s interests on a Europe-wide basis by way of a trademark.

“It is a sensible measure and one which is standard business practice inside football.”

Last year the Toffee’s lost out on the much quoted David Moyes’ phrase “The People’s Club”, after a Liverpool market stallholder registered it before them.

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