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Fulham task London agency with brand strategy

Fulham Football Club has appointed London based agency Heavenly to deal with its brand strategy and creative services.

The deal with the Barclays Premier League side will see Heavenly take on the club’s season ticket campaign, membership scheme and new kit launch as well as working with the overarching club brand from the 2011/12 campaign, though the agency said there were no plans to review the club’s crest.  

Fulham’s communication’s director Sarah Brookes said: "Having decided to review our entire creative strategy, we saw a number of agencies each given the same initial brief to work from. We were immediately impressed with the level of understanding that Heavenly had regarding the Fulham brand and its core, unique properties.

"The energy and enthusiasm shown mirrored our own, and we are all very excited about what can be achieved with the relationship going forward."

 

Scott Hobro

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