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Everton, Stoke, Wigan and West Brom go for Big Cola

Four of the English Premier League's clubs have signed a multi-million pound deal with Thai drinks manufacturer Big Cola for 2011/12 campaign.

Everton, Stoke, West Brom and Wigan have followed in the footsteps of Spanish giants Barcelona by signing a partnership with the popular drinks brand which is reportedly worth a total of £6m to the clubs.

"This agreement is glowing evidence of the global reach of the Premier League," said Stoke's head of commercial, Andrew Billingham. "It has enabled the club to break new ground and given us an indication of the tremendous potential in the Asian marketplace."
 
Big Cola first entered the sponsorship market through a deal with the FA, using the popularity of English football to launch its brand in Vietnam and Indonesia. Following the success of the strategy, a larger three-year partnership with FC Barcelona was signed in 2010, as the company targeted Latin America. The new deals, like the partnership with the FA, are targeted at south-east Asian fans of the English game.
 
Jorge Lopez Doriga, the chief marketing officer of Big Cola's parent company Ajegroup, said that within the next two years the company wants to boost the Asian contribution to its total sales from 30 per cent to 70 per cent, and sees the link-ups at Goodison Park, the Britannia Stadium, the DW Stadium and the Hawthorns as an important part of its growth strategy.
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