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Manchester City confirm latest multi-million pound deal

English Premier League club Manchester City have snapped up Mansion Group as their international betting partner.

The Citizens have signed a two-year deal with the Gibraltar-based online gambling and entertainment business, a partnership which is thought to be worth upto £3m.

Mansion's international portfolio of activities is expected to help stretch the Manchester City brand into key territories across Asia.

Speaking about the deal, Manchester City's Chief Brand & Commercial Officer, Ian Cafferky said: "Mansion Group is one of the fastest growing and innovative companies within the gaming industry. Having them on board as our new partner is an exciting prospect and marks a new commercial chapter for the Club.

He added: "Manchester City has huge ambitions and an ever growing international fan base, which makes Asia a key market for the Club. Renowned for its love of football, Asia has enormous potential for the future and we are delighted to increase our brand presence in the region."

It's not the first time that Mansion have dipped their toes into the English Premier League waters, they had previously been the main shirt sponsor of Tottenham Hotspur.

"Our love of the English Premier League means that we are very excited to be partnering with Manchester City as their International Betting Partner for the next two seasons," Guy Gussarsky, CEO of Mansion Group, said.

"With football a global game, we are looking forward to working together with the Club and helping both City and EPL fans worldwide to better enjoy their experience, using a number of new and exciting initiatives, and in keeping with the market-leading values that are at the heart of both of our organisations."

Matt Morris

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