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Euro 2012 merchandise partners announced

Supermarket chains Intertop and Real have been announced by UEFA as the official retailers of licensed Euro 2012 products in Ukraine and Poland.

Uefa's head of sponsorship sales and licensing Alan Ridley, commented on the deal

"[Officially branded] products are very important because they give everyone a chance to feel and touch the tournament. The host countries are special because it is here where the atmosphere of a big football festival is building. We are very happy with this cooperation, which will deliver licensed products to the fans."

Serhiy Bashlakov, vice-president of Intertop's added

"We're delighted to be on board as the official retailer of licensed products for Uefa Euro 2012 in Ukraine, a sporting event that is certain to be a very proud moment in the history of our country."


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