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Southampton aim for stars

Southampton new app is leading the way in football allowing the new technology that allows the club to interact even more closely with fans.

The club has introduced a new marketing campaign that allows fans to show their support by using blippar image recognition making them the first club in the Football League to use the latest mobile technology.

Fans only need to install the free blippar app to their iPhone or Android to become part of the team with just one click.

The app provides instant access to the club’s website, team shop and ticket office and can also use the huddle feature to place their own face into the Southampton team, then use the app to share this image via email, Facebook and Twitter, showing their support for the team across social media networks.

Chris Hayler, Marketing Manager at Southampton added

“We always place our fans at the heart of what we do so we are delighted to be able to engage them using such new technology, and to be leading the way in the use of augmented reality marketing by English football clubs.

Our supporters now have the chance to access exclusive information and features at just the touch of a button, ensuring that they stay connected with the club wherever and whenever they wish.”

CM

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