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Liverpool top United in merchandising league

La Liga sides Real Madrid and Barcelona have topped Sport +Markt’s Football Merchandising Report only weeks after finishing first and second in the Deloitte Football Money League.

The Spanish giants helped the 10 top clubs make €1.2bn in turnover from retail sales of merchandising items during the 2009-10 season, with only two English sides in the top 10 - Liverpool (3rd) and Manchester United (6th).  La Liga also surpassed the Barclays Premier League in total turnover, generating €190.1 million to the Premier League’s €167.5 million.

But the Barclays Premier League had a more even distribution between its clubs whilst Barcelona and Real accounted for nearly 80% of La Liga’s total. 

Merchandise such as scarves, flags and shirts were included with replica shirts making up for 57% of merchandising sales.

Top 10 retail turnover clubs

1.    Real Madrid

2.    Barcelona

3.    Liverpool

4.    Bayern Munich

5.    Olympique Marseille

6.    Manchester United

7.    AC Milan

8.    Inter Milan

9.    Olympique Lyon

10.  Fenerbahce

 

Scott Hobro

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