Alex Ferguson did the business on the field last season and any Commercial Manager will tell you, success on the field leads to success off it.
After the club's record 19th league title in 2011 demand for its 155 corporate boxes was sort after and several new boxes were added to the West Stand during the summer after redevelopment in the North and East stand two years ago.
As hospitality boss Caroline McEleney explains: "We are extremely proud of the recent Executive Club developments at Old Trafford which add to the world class facilities on offer across the venue.
"The fact we’ve invested in the new products as well as building upon the customer service standards, continuing to enhance the excellent dining offering and presenting a world class experience is testament to Manchester United selling out of executive boxes ahead of the season commencing."
Game on for the new season, as the Premier League clubs continue to increase capacities and facilities to increase income streams to help finance growth on the pitch with the Holy Grail the Champions League.