Irn Bru Scottish Football League side Ayr United has signed a sponsor deal with online betting firm Bodog.
The agreement, for an undisclosed fee, was described as ‘substantial’ by the club’s commercial director Hugh Cameron.
"Ayr United are thrilled to unveil Bodog as our main sponsor for next season and look forward to building a successful partnership with Calvin and the Bodog brand, Cameron said.
"It's great news for everyone connected with Ayr United to have attracted a global brand like Bodog to our club and to the Scottish football league.
"The substantial financial agreement we secured was, of course, very welcome but we were also aware from our negotiations with the company that we were signing an agreement with a business that has people with a real desire and intention to engage with the club, our supporters and the wider community, and I'm sure in time this will become apparent."
Bodog founder Calvin Ayre added: Ayre stated: "When I heard that the club was looking for a sponsor I knew I was going to make an offer but the fact that the colours are also the same as the Bodog brand colours sealed it."
"I won’t pretend I know the area well but with a fondness for a drink and in particular Cabrach and Hendrick’s Gin, barely a day goes by without me toasting the local economy in some way.
"When I heard about this I just couldn’t resist and I hope that between the Bodog brand and myself we can bring some more good times to Ayr United. We have plans to really get behind the team, not just hand over a cheque, and I am looking forward to paying a visit this summer and raising a glass to The Honest Men."