History will be made this weekend in the Premier League when Norwich City will have a shirt sponsor for one game only. The Railway Children charity will replace Aviva on the front of the Canaries’ shirts for Saturday's clash against Arsenal, televised live on Sky Sports.
Alexandra Burke, a former X-Factor winner who is the Railway Children's first UK ambassador, is expected to be at the game and commented;
'It's shocking that here in the UK children are ending up alone and at risk on our streets. But what's more alarming to me is that people aren't talking about it more. It's not just something that happens in other countries, it's happening right now in our communities and to our children. We need to start shouting about it.
'This gesture from Aviva for this match will help spread the word, and I hope that the Norwich City and Arsenal fans attending the game will be ready to lend their support to Railway Children.'
David McNally, Chief Executive commented
'Norwich City are delighted to support Aviva’s charity partnership with Railway Children. It is a great opportunity for our fans to show their support and to raise the profile of such an important cause.'
This is the fourth year that Aviva has given away its Norwich City shirt sponsorship to charities.