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FIFA own goal will lose sponsors

The Emirates are considering whether it can be associted with FIFA after president Sepp Blatter lattest gaff in the wake of his comments about racism in football.

The Dubai-based airline is one of FIFA’s six official partners and is concerned that its brand has been tarnished by Blatter’s remarks and the outrage they have caused thgroughout the football world.

The row erupted following comments by Blatter which seemed to suggest that racism was an issue that should be settled on the football field.

Blatter said

"There is no racism [on the field], but maybe there is a word or gesture that is not correct. The one affected by this should say this is a game and shake hands."

Blatter's comments prompted a flurry of outrage and have been condemned by prime minister David Cameron and David Beckham, among others. The government's minister for sport Hugh Robertson called for Blatter to stand down.

Emirates vice-president Boutros Boutros commenting on the latest gaff said

'We are seriously thinking about not renewing our partnership with FIFA beyond 2014. We don't get into politics but we believe the situation with FIFA went beyond an internal problem and became much bigger.'

Other key sponsors such as Adidas have failed to publicly support.

TD

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