JD sports who are based in Bury, are one of the leading sports-fashion retailers in the country. The company, which had a sales of £769.8 million in 2010, operates out of 500 stores across the UK.
The company uses Twitter, Facebook and YouTube and boasts over 6,310 followers on Twitter, while its Facebook page is home to 289,365 fans. JD has uploaded 148 clips onto its YouTube channel and its which has resulted in 587,350 views.
JD Sports Twitter account promotes competitions and discounts, offering users the chance to win tickets to see rugby games, win personal training sessions and claim official merchandise from the store. The account also posts updates relating to sporting events, asking users for their opinion on the current news in football, rugby and tennis.
On Facebook the majority of updates have a celebrity slant, posting photographs of famous icons wearing clothing available from the store. Also on Facebook, there is a YouTube tab, although this features a selection of pop music videos, rather than any content from the JD Sports channel.
JD Sports YouTube channel offers a number of promotional videos, including advertisements, as well as hosting a variety of competitions, most recently, the chance for viewers to become the future face of JD Sports advertising.
JD Sports as one of the UK’s largest fashion retailers has a firm footing in the social media platform creating strong brand awareness and interaction on both Facebook and Twitter.
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