Manchester City has been shortlisted for a top award for its work with events management company Ear To The Ground but it is the recently opened University and College of Football Business based at Burnley FC that will go head-to-head with City for the coveted best non-matchday use of a football ground title.
The UCFB, which commenced in September offering a BA (Hons) degree in football business and finance, is the first university centre in the country dedicated to football and bosses at the higher education institute will find out if they have won at next month’s North West Football Awards.
Philip Wilson, provost and chief executive of UCFB, said: “We’ve worked in real partnership with Burnley football club over the establishment of UCFB and we couldn’t think of a better home than Turf Moor for the institution.
"It’s a great example of a football club diversifying its business, offering and making use of one of its natural assets – the stadium.
“Not only does it provide an extra revenue stream for the club but for our students it is really inspiring to have their lectures and study rooms overlooking a football pitch, as it reminds them of what they are working towards.”
The North West Football Awards take place at Lancashire County Cricket Club on the 14th November and will celebrate the region’s footballing talent on and off the pitch.