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Business Success Grows for Dragons’ Den Entrepreneur

Yasmin Hussain, the founder and director of North West based sports merchandise company Tri-Namic Balls, has seen her business go from strength to strength since appearing on the BBC 2’s new series of Dragons’ Den.

Yasmin appeared in front of the well known investors on the 10th May and her pitch was subsequently screened on 19th Sep 2011.  In it, she described how and why she launched her business and how she intended to grow it over the next two years.

The company specialises in the sale and development of miniature football and rugby balls that can be emblazoned with a logo, a club crest or a national flag. Their ‘Tri-Namic’ name derives from their three functions: they can be used as an in-car or desktop accessory, as a promotional corporate gift or simply for play.

Yasmin, 29 from Blackburn, said: “Pitching to the Dragons’ was quite challenging and although I didn’t secure the £65,000 investment I had pitched for, the Dragons gave me some great feedback and encouragement and I left the Den feeling very positive.  They were unanimous in congratulating me for my personal and business success and there was a definite acknowledgment that company had done well in its first year and should continue to do so.”

Since appearing in the Den, the company has diversified through the introduction of several new products, which include the Tri-Namic Cricket Ball and Tri-Namic Tennis Ball. The company has also secured new suppliers who will distribute the products as sports memorabilia for Euro 2012 and the Olympics Games.

Having already struck deals with Bolton Wanderers FC, which sells her products through its online and official club stores, and with Burnley FC, Yasmin is currently closing deals with other Premiership and non Premiership clubs who will retail the products for the new season.  The balls are also available with the national flags of England, Ireland, Scotland and Wales. 

“I drew inspiration for setting up the company from knowing that, as a nation, we love sport,” says Yasmin. “I wanted to create a dynamic product that fans could use to show support for their local and national teams. The result was the Tri-Namic Ball and I’m really pleased with the way things are going; fans love them, the clubs and retailers are stocking them in ever growing numbers and, now, they have even drawn praise from the Dragons, which is no mean achievement!” 

Based in the North West, Tri-Namic Balls designs and sells a range of novelty sports balls and related products.

More details are available from the company’s website - www.­trinamicballs.­com – or by calling Yasmin Hussain on 0845 003 8340.


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