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  • Mitre June 17

QPR sign Asian partner

AirAsia announced today that the formal two years away shirt sponsorship agreement worth £500,000 will be signed by 30 September between AirAsia and QPR Holdings Ltd, the parent company of QPR.

The low cost air carrier said that under the terms of the agreement it would carry the designation “Official Partner of QPR” for advertising and promotional purposes; the rights to advertise at the QPR Loftus Road Stadium on match days; home and away game tickets and hospitality benefits; and access rights, including to QPR Loftus Road stadium and training ground for promotional purposes, squad photo shoot sessions and signed QPR merchandise.

AirAsia said of the deal that it included brand elevation, consumer engagement, brand loyalty, branding rights and merchandising, and added public relations exposure.

George Moss

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