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Was David Beckham's move to LA Galaxy a commercial success?

While David Beckham is still an international brand you have to question if on the current world wide stage his "act" has died. Manchester United, Real Madrid and England are clearly the elite of football and commercially they will continue to provide the talented Beckham with a foundation to provide for non-football activities but LA Galaxy? In England would Beckham have moved from the Premier League to a Championship club? I think not as the value of the Beckham brand would have suffered.

David Beckham has been linked to yet another club today, with big-spenders Paris Saint-Germain the latest to "refuse to rule out" a move for the 36-year-old.

PSG manager Leonardo knows Beckham well, having coached him at AC Milan during his two loan spells from LA Galaxy. It seems he would welcome Beckham along for his French revolution.

"The door is open. He is more than a football player - he's a brand, a pop star. I would always consider him," Leonardo said.

"He respects the rules, listens to you and wants the best for the team. That's why for me he is a big example. I worked with him and that's why I talk about his name."

Leonardo didn't say it, but a move for Beckham at the end of the MLS season would have precious little to do with what he could do on the pitch. Beckham's true value now is that of a role model to the players around him. That and his enormous commercial appeal obviously.

For Beckham's good intentions, the MLS remains light years behind Europe's top leagues and Beckham's ambitions to invigorate the game in the US doubled up as a declaration that his best footballing days were behind him.

Beckham still harbors ambitions of playing for a Great Britain team at the 2012 Olympics and he will no doubt continue playing on when the MLS season ends. Will it be Tottenham, Queens Park Rangers or PSG that sees the brand next?

George Moss

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