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Manchester United announce record deal worth £357m

United have once again raised the Premier League Commercial bar with an announcement that the shirt sponsorship deal with General Motors (GM) to promote Chevrolet across the front of the shirts is worth £357m over seven years.

This dwalfs the current deal with insurance firm AON worth a reported £80m and confirms that United are richest club in the football world.
 
The details of the deal are included in the documentation for the public offering (IPO) on the New York Stock Exchange later this month.

While the sponsorship with (GM) brand starts in the 2014-15 season, the club said the benefit will commence as soon as this year.

United’s new agreement with Chevrolet was made public just hours after GM said it was removing its global marketing head, Joel Ewanick, because he “failed to meet the expectations that the company has for its employees.” reported to be in relationship to the financial details of the deal.

GM

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