United has signed a three-year deal with Fuji TV to provide exclusive club content to viewers in Japan and will hope the signing of Japanese midfielder Shinji Kagawa from Borussia Dortmund will increase appeal in the Asian market.
MUTV will provide content such as full match coverage, interviews and behind-the-scenes footage on Fuji ONE, TWO and NEXT.
Additionally, Fuji TV will air pre-match preview shows and post-match interview specials, as well as documentaries and archive programmes.
United’s commercial director Richard Arnold said of the deal:
“The dedicated channel has a reach of 60 million worldwide and the club is delighted to be partnering with Fuji TV, one of Japan’s major TV channels, to bring MUTV to Japan.”