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Chelsea extend Asian connection

Football News 24/7
European club champions Chelsea have announced a new partnership with Orient Corporation (Orico), which becomes the club's official Japanese financial services partner.

The partnership will see co-branded payment cards, featuring the club logo, become available to Orico customers within Japan, with usage benefits including entry into exclusive prize draws and a free Chelsea postcard each month.

This is the latest development in Chelsea's growth in the Asian market, following on from othe 2011 Here to Play, Here to Stay tour which saw the team play games in Malaysia, Thailand and Hong Kong and the club launch a series of innovative Blue Pitches (Soccer Schools).

The club launched its own Japanese language website in September, and visit the country next week to compete in the FIFA Club World Cup.

The Japanese site joined local-language sites in Bahasa Indonesia, Korean, Russian, Simplified Chinese and Thai.

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