The Lindley Group have employed Parker Software to make improvements to its website to communicate real time.
The Stoke-on Trent Company has installed Parker's WhosOn product, which allows businesses to see who is using their website and chat to them online.
Ian Rowley, business development manager at Parker Software, in Tunstall, explains
"It's been a great opportunity for two Stoke-on-Trent based companies to work together on a project to help improve online service."
The Lindley Group employs 500 full-time and 15,000 part-time staff, including more than 400 in Stoke-on-Trent – split between its head office in Queens Road and the Britannia Stadium.
The group was launched as Stadia Catering by Stoke City chairman Peter Coates in 1968. He sold the business in 2001.
Parker Software employs 10 people in Tunstall and three in Florida.