Cesc Fabregas, fresh from Spain's victory at Euro 2012 has signed a deal with SOUL Electronics to become their new brand ambassador.
The Ex Gunner will be featured in the company's upcoming "SOUL of Greatness" video series and campaign. Fabregas will also represent the SOUL brand during various sporting events throughout the year.
"Motivation and hard work are key ingredients for success," said Fabregas. "Listening to music shuts out distractions and helps me stay focused, whether on the field, in the locker room or at home. I am excited to partner with SOUL to help spread the message that anyone can find will and determination from within."
"Fabregas is one of the most talented international footballers in the game, making him the perfect athlete to align with," said Len Davi, Executive Director of SOUL Electronics.