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Arsenal fly in style to develop global brand

Emirates, one of the world’s fastest growing airlines, will help to connect Arsenal fans in Africa and Asia with their heroes after it was announced on Friday that the carrier will be the Presenting Sponsor of the club’s summer tour.

The Arsenal 2012 tour will provide the club’s fan base the opportunity to see the likes of Robin van Persie and Theo Walcott in action for the first time.

The tour starts in Malaysia on the 24th July when the club plays a Malaysia XI in Kuala Lumpur followed by Manchester City at the “Bird’s Nest” Stadium on the 27th July, the final match in Asia will take place in Hong Kong against Kitchee FC on the 29th July.

The Gunners will then fly to Africa where they'll travel to Abuja, the capital of Nigeria, to play a game on 5th August.

Arsenal’s Chief Commercial Officer, Tom Fox said of the tour:

“Arsenal Football Club is delighted to be expanding our long-term partnership with Emirates through our 2012 tour. We are fortunate to have such a strong global partner who is as committed to these key markets as we are. We are all excited to be visiting Malaysia, China including Hong Kong and Nigeria, countries with many loyal Arsenal fans, who will now have the opportunity to see their team play live in the summer.”

TS

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