This time last season it is ironic that two club's both beginning with the letter 'B' were in the same position as "Jack Walker's" Blackburn Rovers and neighbours Bolton.
The result Birmingham and Blackpool fell through the trap door, look familiar? Two late goals at the Reebok against West Brom and Bolton look contenders to join Blackburn in the Championship next season.
Even if Rovers, once Premier League winners in the Dalglish/Walker era, do beat Wigan at Ewood tonight the writing on the wall does not look good.
Let alone the effect on the fans from relegation, the biggest shortfall facing a relegated club comes from the loss of television revenue. The difference in TV revenue from the Premier League to the Championship is in excess of £35m and the loss of matchday income from the Man Utd, Liverpool etc is immence.
Sponsors may also have 'relegation clauses’ written in to their deals with the club, hospitality and perimeter advertising also becomes harder to sell.