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  • Soccerex 2017

Manchester United Kantar to top of the league

Forbes recently named Manchester United as the most valuable club in the world but a survey by leading market research agency, Kantar who gathered 54,000 respondents from 39 countries around the world identified the club as the favourite team of 659 million followers around the world.

Kantar also found that football remains the world's most popular sport, with 1.6 billion followers globally.

"Manchester United is built on a tradition of iconic players, iconic teams and iconic achievements – Beckham, Busby, Benfica '68," said Manchester United Commercial Director Richard Arnold.

"Now our games are broadcast to 1.15 billion households globally, to an audience of over four billion a year. Manchester United resonates with followers all over the world, and it's their passion and support that means year after year we can continue doing what matters most to everyone at the Club: playing attacking football and competing for trophies."

"The growth in our followers since 2007 correlates with what we have seen as we have rolled out our new approach to reaching fans.  From the increase in TV viewership from two to four billion last season, to the demand from millions of media subscribers in 72 countries through our media partnerships, to the way the footage of Wayne's overhead kick echoed around the world on social media, we can see that the connections to the club are growing exponentially."

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